Healthy Snack Food: Kettle Foods Potato Chips

The understated packaging caught my eye in the supermarket -- a healthy potato chip?

Kettle Foods (kettlefoods.com) sells potato chips with zero trans fat. I tried the "Honey and Dijon" and "Cheddar Beer" flavors, and discovered that they taste quite mature. My kids found them "okay."

Anyway, I visited one of their sites which is dedicated to fans of Kettle Foods, and tried their Find Your Flavor personality test. I admire their brand/marketing people for creating a test which matches different potato chip flavors with their customers' personalities.

Plus, they even give a copy/paste code so that more people with web sites can display the results of their tests. Here are some results of tests taken by people here at home:

I am the Yin Yang of Spice

Ah, grasshopper, how little my friends understand me sometimes. I perceive the inherent duality of the world -- good/bad, light/dark, up/down, salty/peppery -- but am not fooled into taking sides. I am justice and balance personified. I know how to live with contradictions and have a love of paradox. My friends like me for my ability to expound on the "is" of "is-ness." I know that life is about being here now.

I am Cool, Creamy & Green

I'm cool. Yeah. I know it. Laid back, easy-going and breezy. Nothing ruffles my feathers. I'm the one everyone wants around in a crisis. I keep my head about me. I may even walk around like I own this place. Underneath my cool exterior, though, is a passionate, self-possessed person who knows what's right and what's good.

So, even if I personally find the flavors quite mature (who wants to eat chips by themselves, right?), I admire Kettle Foods for their online consumer marketing expertise.

[ First posted on 10/28/2006 by Manuel Viloria ]