The SMART Unlimited Text Ad: A Big Thumbs Down

Does anybody know which ad agency came up with the SMART Unli30 (is that how they call it?) ad -- the one which promotes unlimited texting for P30? I don't know what went behind the creation of that ad, but personally, I don't like it.

It's not likely that I will use SMART or that I would make use of the offer given the ad. The big thumbs (from too much texting I guess) are not attractive -- they actually jar me everytime I see the ad as the thumbs look monstrous and repulsive, to say the least.

Anyway, to each his own. Am just wondering just how effective that ad will be.